Our Story

Built on Trust

Where Italian craftsmanship meets American enterprise. We believe business lending should be as refined as the ambitions it fuels.

Who We Are

HNC SHOPS LLC is a direct business lender headquartered in Brooklyn, New York. We specialize in providing tailored capital solutions to businesses that demand more than cookie-cutter financing.

Our approach is rooted in understanding — we take the time to learn your business, your goals, and the precise funding structure that will serve you best. No templates. No one-size-fits-all. Just intelligent capital, delivered with care.

Our Philosophy

We believe that the best financial partnerships are built on discretion, transparency, and mutual respect. Every interaction is an opportunity to demonstrate the quiet excellence that defines our brand.

From the first conversation to the final funding, we maintain the highest standards of professionalism and confidentiality. Your success is our legacy.

Our Values

Principles That Guide Us

Integrity

Transparent terms, honest conversations, and commitments we always honor.

Agility

Quick decisions and flexible structures that adapt to your unique situation.

Elegance

A refined approach to financial services — because details matter at every level.

Discretion

Your financial matters remain confidential. Always.